The handwriting on our label is that of Allan Teece, long deceased father of owner David Teece. When Allan served with the New Zealand Expeditionary Force in North Africa, Palestine and Italy from 1940 to 1945 he wrote letters home to his family. The letters he wrote home became the visual inspiration for the design of the Mt. Beautiful label. The label is composed from different fragments of his writing.
David's father Allan was an inspiration to his family, and proof that the pioneer spirit runs in the family. After finishing school at Nelson Boys High, the 18-year-old started his own trucking company. Teece Transport pioneered the first regular freight service through the perilous Buller Gorge between Nelson and the West Coast of New Zealand’s South Island. Allan married Hazel Perry and in 1938 co-founded Transport Nelson Limited (TNL) with P.S. Boyes.
At the time of his premature death in 1972, Allan Teece was a director of Transport Nelson Limited, an active member of the RSA, and a keen horticulturist and fisherman.
Below is an excerpt of one of the original letters that served as inspiration.